The BeastHeart Archetypes Project
The BeastHeart Archetypes Project is a 12-part celebration of raw, unfiltered identity. We are dismantling the single standard of beauty to honor the diverse forces that drive us. Each archetype rejects mainstream perfection, proving that true power lies in owning your unique story, your raw edge, and your absolute truth. From minimalist rituals that honor raw texture to bold, expressive treatments that defy tradition, each personality delivers a completely unique philosophy on how to care for your skin and hair.
Â
This exclusive release culminates in a limited-edition collection gift set, featuring a visionary collaboration of global artists who have created bespoke, highly collectible items available only within this complete set.
COMING SOON
The Siren.
The Enchantress.
The Lover.
SENSORY INDULGENCE
The Collection
Rituals
Limited Edition Giftsets
In A Box
The Siren commands the room through the ancient power of sensory allure. They reject clinical isolation and passive routines, transforming skin and hair care into a deeply tactile, intoxicating ritual of raw seduction. To them, self-care is a total indulgence of the senses—where the silky slip of an oil, the rich melt of a cream, and the warmth of a lingering fragrance create an irresistible physical presence. Skincare leaves the skin impossibly dewy, luminous, and begging to be touched, while haircare infuses every strand with a fluid, high-shine gloss that catches the light and releases a hypnotic trail with every movement. The Siren does not seek approval; they use the undeniable pleasure of their own physical being as an intoxicating force, proving that absolute self-indulgence is the ultimate act of fascination.
The Artists
To Be Announced
To Be Announced
To Be Announced
Come to your senses
Every formula drenches the body in profound moisture, leaving the skin dewy, luminous, and smooth to the touch. Haircare infuses every strand with a fluid, high-shine gloss, turning the hair into a luscious, touchable canvas.
Swell Spell
Liquid Bandage Face and Body Serum
A magic wand for angry skin. When your skin barrier throws a royal tantrum, cast a Swell Spell. This low-viscosity liquid bandage halts inflammatory cascades on impact. Infused with Centella Asiatica and copper peptides, it instantly calms redness and plumps cells back to life. No fairy godmother required—just pure, restorative magic. How to Use: Pat 3–4 drops onto clean skin before your daily enchantment.
Glamour Magic
Daily Moisturizer
Your daily protective cloak. Keep environmental villains at bay with Glamour Magic. This medium-weight lipid shield mimics your skin’s natural barrier to lock in deep hydration and block out dryness. Packed with skin-identical ceramides and cholesterol, it melts into a velvet-soft finish that lasts long past midnight. How to Use: Massage into face and neck daily for an unshakeable, glowing defense
Bibbidi Bobbidi Balm
Recovery Salve
The ultimate overnight transformation. Chapped, compromised, or post-procedure skin? Consider your wish granted. Bibbidi Bobbidi Balm is a rich, waterless cocoon that melts from a solid salve into a luxurious protective oil. Colloidal oatmeal and bisabolol soothe intense irritation, creating a safe haven for your skin to heal while you dream. How to Use: Warm a pea-sized amount between fingers and press into irritated areas or dry patches.
Comfort Crown
Scalp Serum
I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.
Enveloped in a heady, oriental fragrance profile, this routine releases a warm, magnetic trail. The Siren archetype focuses on the undeniable pleasure of physical presence as a captivating force, suggesting that deep hydration and sensory indulgence are key to this persona.
Swell Spell
Liquid Bandage Face and Body Serum
A magic wand for angry skin. When your skin barrier throws a royal tantrum, cast a Swell Spell. This low-viscosity liquid bandage halts inflammatory cascades on impact. Infused with Centella Asiatica and copper peptides, it instantly calms redness and plumps cells back to life. No fairy godmother required—just pure, restorative magic. How to Use: Pat 3–4 drops onto clean skin before your daily enchantment.
Glamour Magic
Daily Moisturizer
Your daily protective cloak. Keep environmental villains at bay with Glamour Magic. This medium-weight lipid shield mimics your skin’s natural barrier to lock in deep hydration and block out dryness. Packed with skin-identical ceramides and cholesterol, it melts into a velvet-soft finish that lasts long past midnight. How to Use: Massage into face and neck daily for an unshakeable, glowing defense
Bibbidi Bobbidi Balm
Recovery Salve
The ultimate overnight transformation. Chapped, compromised, or post-procedure skin? Consider your wish granted. Bibbidi Bobbidi Balm is a rich, waterless cocoon that melts from a solid salve into a luxurious protective oil. Colloidal oatmeal and bisabolol soothe intense irritation, creating a safe haven for your skin to heal while you dream. How to Use: Warm a pea-sized amount between fingers and press into irritated areas or dry patches.
Comfort Crown
Scalp Serum
I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.