The BeastHeart Archetypes Project
The BeastHeart Archetypes Project is a 12-part celebration of raw, unfiltered identity. We are dismantling the single standard of beauty to honor the diverse forces that drive us. Each archetype rejects mainstream perfection, proving that true power lies in owning your unique story, your raw edge, and your absolute truth. From minimalist rituals that honor raw texture to bold, expressive treatments that defy tradition, each personality delivers a completely unique philosophy on how to care for your skin and hair.
Â
This exclusive release culminates in a limited-edition collection gift set, featuring a visionary collaboration of global artists who have created bespoke, highly collectible items available only within this complete set.
The Rebel.
The Disruptor.
The Iconoclast.
Glow + Radiance
The Collection
Rituals
Limited Edition Giftsets
In A Box
The Rebel does not ask for permission to occupy space. They look at fleeting skin and hair trends and choose defiance, declaring radical acceptance of every scar, texture, and wild strand. To them, skincare is not about erasing aging or correcting flaws—it is about nourishing the skin's natural resilience. Haircare is not about taming frizz or conforming to smooth styling, but about unleashing a crown's raw, authentic texture. They break the rules of commercial perfection to reveal their own truth, proving that the most revolutionary thing you can do is thrive exactly as you are.
The Artists
To Be Announced
To Be Announced
To Be Announced
Glow Big or Go Home
Every formula works to amplify the skin's natural vitality, culminating in hard-hitting moisturizers that violently ignite glow and radiance from within.Â
Deep Cleanser
Oil-Based Face Wash
Step 1: Prepare the Canvas Dissolve sebum, sunscreen, and makeup while keeping the lipid barrier intact. Set a clean, non-stripped canvas.
GENTLE Cleanser
Foaming Face Wash
Step 2: Cleanse + Hydrate A water-based, non-stripping cleanser formulated with hyaluronic acid refreshes the skin for the next steps.
give it to me, beast
Toner
Step 3: Optimize Formulated with aloe vera to balance the skin's pH and flood the surface with hydration. Cells are plumped and ready to absorb serums more effectively.
REBEL NECTAR
Glow Serum
Step 4: Target Vitamin C, Licorice Root Extract, and Kojic Acid provide daily glow infusion. Achieves even skin tone and maintains radiance.
Products that break the rules of commercial perfection to reveal their own unfiltered truth, proving that the most revolutionary thing you can do is shine exactly as you are.
Shimmer Me Timbers
Illuminating face Oil
Step 5: Seal Lock in treatments and prevent transepidermal water loss. Rosehip oil adds an instant dewy sheen.
Final Defense
Broad Spectrum Sunscreen
Step 6: Do not go gentle into that damaging sun!
Smoke + Nectar
Bar Soap
Clean up without toning it down. This isn’t your average, gentle beauty bar—it’s a high-impact, raw reset for skin that refuses to blend in. Ditch the synthetic fillers and strip back the noise. Formulated on a heavy-duty base of nutrient-dense grass-fed tallow, creamy avocado, and vitamin-rich rice bran oil, this bar delivers a rich, unapologetic lather that deeply conditions while leaving your skin barrier fiercely intact. It washes away the grit of the day and leaves behind our signature Rebel scent: a heavy, intoxicating collision of rich tobacco, sweet honey, and sharp, juicy red fruits. Bold, moisturizing, and entirely unfiltered.
The Rebel
I Shit Roses Toilet Spray
When you need to clear the air, don’t mask it with cheap, synthetic lavender. Drop a barrier of defense right into the bowl. This high-octane toilet spray traps unwanted odors beneath the surface before they escape, replacing them instantly with the heavy, intoxicating collision of rich tobacco, sweet honey, and sharp, juicy red fruits. It's a bold, unfiltered scent that owns the room and leaves no trace of the past behind. Trap the noise. Keep your edge.
The Iconoclast
Limited Edition Giftset
In A Box
Rituals
